4 ways data can inform hospital physician liaisons
Here are four examples of how data can help hospital liaisons to successfully engage healthcare providers and hospitals to broaden the patient communities they serve.
Three automation myths standing in the way of better patient care
In the case of life-saving industries like healthcare, allowing myths to stand in the way of better care can be downright lethal.
The Human Algorithm: What AI Can’t Replace in Pharma Engagement
At a time when AI is reshaping pharma, Reverba Global CEO Cheryl Lubbert explained in an interview why empathy, context, and ethics still require a human touch.
The modern-day twisted ethics of physician referrals
Patients would not prefer a referral based on her physician's employment arrangement rather than quality ratings but that is how our system is designed.